Personal Branding

I recently reached out to a few friends as I wanted to write them a recommendation on LinkedIn. But I discovered that they do not have one.

Having some experience in headhunting, I cannot emphasise how important this is.

I have realised that people who do good work sometimes do not put themselves out there to benefit from the exposure. They do not position themselves in a manner that benefits their career or do things that allow others to do so. As such, it makes it hard for others to recognise them and help promote them. I understand that sometimes, these people want to lay low and not claim credit. They shun the limelight that comes with recognition. However, we must still help to promote those people who deserve to be promoted. This creates a ripple effect, allowing the best to be at the top and allowing Singapore to be a more productive country.

But we cannot do it when the individual does not want to be recognised! So to these people, please start exposing yourself! It is not just about you, and sometimes when you realise its impact, it may come too late. For example, because we do not promote ourselves, in the end, a less adequate individual manages us, and everyone suffers. Or you find yourself not being able to move around when you have to.

There is nothing wrong with working on your personal branding. If Rolex continues to advertise their watches, being such an established brand, there is no good reason why we shouldn’t!

Categorized as Journal


Hi, I am Benjamin. I am a Singaporean son, born and bred. I came from a modest background, just like most Singaporeans and went to mainstream schools like most middle-class Singaporeans. What makes me different is my unconventional choices and journey in life, giving me more profound insights. Entering a secondary school infested with secret societies in the earlier days exposed me to a different side of Singapore. I graduated well despite having a volatile phase. I chose one of the youngest polytechnics despite having a score good enough for JC, even as others tell me it is not recognised, and I would not make it into university through that path. During my National Service, I also went through a difficult phase of rediscovering the purpose of serving. My university was another defining chapter, spanning over nine years, involving many adventures and endeavours. As you can see, I seldom bother myself with dogmas. I strongly believe in Steve Job's speech at Stanford University. I hope to lead others by example, inspire them to do the same and empower the decisions they have to make in their lives. Reach me at

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